ActiveCampaign is perfect for your business if the aim is improving customer experience. ActiveCampaign is the best choice for email marketing, from email-list automation to a top-notch lead-scoring system.

ActiveCampaign is a powerful email marketing software where machine learning plays a significant role. ActiveCampaign can answer tough questions about your customers and turn potential customers into sales leads with incredible predictive actions. Moreover, it can be integrated with over 850 apps, like Facebook, Shopify, WordPress, and more.

ActiveCampaign’s flexible lead scoring system allows you to assign points to subscribers based on specific actions, helping you identify highly engaged leads. It is a top choice for large companies looking to nurture email leads in a personalized manner.

The best selling point of ActiveCampaign is its top-notch email deliverability. All of their emails are less likely to be marked as spam and more likely to hit primary inboxes on Gmail and Outlook.